Typography \Ty*pog"ra*phy\, n. [Type + -graphy: cf. F. typographie.] 1. The act or art of expressing by means of types or symbols; emblematical or hieroglyphic representation. [Obs.] --Sir T. Browne.
2. The art of printing with types; the use of types to produce impressions on paper, vellum, etc.
The grey-on-pink columns look, at a glance, just as they always do - or, at least, as they have done since the typography was changed a year or so ago.
Or was he merely a gimmick-maker who tinkered with typography?