The second letter contained a picture of a bullseye with a picture of a black man's face.
Pilots are supposed to aim orange practice bombs, bearing no explosives, at a 200-foot ring of tires with a center point of large tractor tires arranged like a bullseye.
Four consecutive shots fired by one of his guests opened a pea-sized hole where the speck of a bullseye used to be.
"I have vowed to make them go belly up," says Mr. Leslie. With that aim in mind, he is building a new pool-supply company, complete with dozens of former Poolmart employees and a business strategy that draws a big bullseye over his former firm.