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  1. He worked as a copywriter for Volkswagen in DDB Barcelona in1992, where he learned to respect Bernbach and the power of a good headline.
    1992年,他成为了DDB巴塞罗那公司的文案,为大众汽车服务。在那里他学会了尊重大师伯恩巴克,并明白了一条好标题的威力。



  1. Omnicom owns New York agencies BBDO and DDB Needham; the Dallas agency Tracy-Locke; and, since January, San Francisco agency Goodby, Berlin & Silverstein.
  2. NEW ACCOUNT: Busch Entertainment, St. Louis, named DDB Needham, Chicago, to create ads for its Sea World of Florida and Sea World of Ohio theme parks.
  3. In 1988, he left DDB to join Porsche.
  4. "There's less here than meets the eye," says Richard Lightburn, a vice president of ad agency DDB Needham, a study sponsor.
  5. Another two-time winner in print Clios was DDB Needham Worldwide, New York, for GTE and Columbian Coffee.
  6. While DDB hasn't had any major client losses, it has been behind budget this year because of a decline in ad spending by its clients.
  7. Omnicom Group's DDB Needham has dismissed 59 employees since last month because of client cutbacks and the recession.
  8. Other agencies competing for the account were BBDO Worldwide, an Omnicom Group unit; DDB Needham, also an Omnicom unit; Ogilvy & Mather Inc.; and Della Femina, McNamee WCRS, a WCRS Group unit.
  9. DDB Needham will set up a division at Dai-Ichi's Tokyo headquarters.
  10. DDB Needham, one of Clorox's agencies, recently completed a study entitled, "The New Puritanism: How Widespread is it Really?"
  11. DDB Needham Worldwide Inc., the advertising unit of this holding company, said it reorganized into three divisions.
  12. George de Jager, senior vice president of marketing and advertising for the dairy board, said the board was pleased with DDB Needham's creative work, but Grey's ads posted higher test results.
  13. But Mr. Reinhard refused to speculate on how many of DDB Needham's 55 U.S. and Canadian clients, all of whom are being offered the plan, would ultimately take the agency up on its idea.
  14. Pine-Sol, which bills about $10 million, will go to Young & Rubicam's San Francisco office; Combat insecticide, which bills about $5 million, will be moved to Omnicom's DDB Needham agency in Chicago.
  15. BBDO also won Mrs. Paul's Kitchens frozen food, an assignment previously handled at DDB Needham. BBDO will continue to handle Campbell's Chunky soups and Campbell's Home Cookin' soups.
  16. In a recent survey, the ad agency DDB Needham Worldwide found that 56% of respondents mistakenly thought rival PepsiCo Inc. is currently an Olympic sponsor.
  17. DDB Needham's clients will be trying to sort that out now. Keith Reinhard, the agency's chairman, said that two, which he declined to identify, are interested in trying it.
  18. BEECH-NUT ACCOUNT: Beech-Nut Nutrition, a unit of Ralston Purina, awarded the estimated $7 million to $8 million account for its baby food lines to DDB Needham Chicago, a unit of Omnicom Group.
  19. The account had been handled in-house in recent years, after having been handled by Della Femina Travisano & Partners Inc. DDB Needham also handles Ralston's Energizer Batteries account.
  20. Omnicom, based in New York, is the parent company of the BBDO Worldwide Inc. and DDB Needham Worldwide Inc. ad agencies.
  21. Executives at Omnicom Group's DDB Needham, which is creating the campaign and which had handled Saudi Arabia's small tourism account in 1986, declined to comment.
  22. A venture with Omnicom, which includes BBDO Worldwide and DDB Needham Worldwide, would automatically become a formidable force.
  23. But research by Eurotunnel and its advertising agency, DDB Needham, showed that with the problems completing the venture such an approach left people cold. 'We realised our ads could not be pompous.
  24. But so far, DDB Needham has been unsuccessful in trying to get the suits dismissed based on the waivers.
  25. Seagram put the account up for review in January, and asked Ogilvy; DDB Needham, an Omnicom Group unit; and Wells Rich to pitch the account.
  26. The agreement doesn't call for any money to change hands, DDB Needham said.
  27. Omnicom's DDB Needham, Excedrin's agency of record, also is expected to submit a spot.
  28. Omnicom's DDB Needham, which handles Sears's Discover card ads, and Leo Burnett Co., which handles advertising for its Dean Witter and Allstate Insurance units, are considered likely contenders.
  29. Goodby will operate as an independent Omnicom unit, as do Omnicom's other agencies, including BBDO, DDB Needham and Tracey-Locke.
  30. DDB Needham handles Cheetos, Fritos and Ruffles potato chips, among other brands.
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