private brand 私人品牌
- OBJECTIVE:To discuss the necessity, feasibility and methods for exploitation of private brand products in pharmaceutical retail enterprises .
目的:探讨药品零售企业开发自有品牌产品的必要性、可行性和实施方式。 - It is show that if the retailer can depress the purchase cost of private brand products under the original wholesale price, the retailer can attack their competitor.
研究结果发现,若零售商能压低其私有品牌产品的进货成本在原始的批发价之下时,零售商将有能力反击其竞争者。 - Private brand has likely anticompetitive harms and likely procompetitive benefits, the end welfare effects need to be judged on a case-by-case basis by anti-trust bureaucracy.
自有品牌既具有促进竞争的效应,又具有反竞争的效应,最终福利效应取决于反垄断机关对具体案例的分析和评估。
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