[ noun ] makeup that is used to darken and thicken the eye lashes <noun.artifact>
mascara \mascara\ n. A cosmetic used to darken and thicken the eye lashes, usually applied with a small brush. [WordNet 1.5]
And the annual European star emigrates in despair event is Priscilla Queen Of The Desert, an Australian drag comedy with our own Terence Stamp drowning his sorrows in mascara. The good news at Cannes so far comes from neither Europe nor the US.
And, of course, the mascara should be waterproof to avoid streaking from tears.