It also allows them to forge associations nationally and internationally. Surely an enlightened electorate and responsive global democracy is worth striving for. But the era of increased interactivity poses two main challenges to government and the media.
The techno-buffs may be talking excitedly about the convergence of technologies, interactivity, the information superhighway and so on.
And as the show begins, it quickly becomes apparent that in that regard, this attempt at interactivity may be in for some rough flying.