evoked set 引发的组合
- Evoked set refers to the brands that come into the consideration of consumers when they are going to purchase.
激活域是由消费者在制定购买决策时认真考虑的品牌所构成的集合。 - In this article, using the concept of subjective familiarity and objective familiarity, the influence of product familiarity on evoked set has been discussed.
分别从主观熟悉度和客观熟悉度两个方面检验了产品熟悉度对激活域大小的影响。 - Different from prior research, our study shows that among groups with different levels of product familiarity, there is no significant difference in evoked set size.
与以往的结果不同,发现不同熟悉度水平的组别间在激活域大小上不具有显著差异。
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