They want to consider society's reflecting, social effect, strive to make the design works beneficial to the society, improve people's estheticism, reflect the real aesthetic temperament and interest and aesthetic ideal, it is 他们要考虑社会反映、会效果、济效益,力求设计作品对社会有益,提高人们审美能力,反映真正的审美情趣和审美理想,使受众得到心理上的愉悦和满足。