co-branding [
kəu'brændiŋ]
n. 联合品牌;合作品牌
- Co-branding has seen a dramatic increase in its use as a strategic marketing tool by enterprises worldwide over the past decade.
近年来,联合品牌已成为在世界范围内日益为企业所广泛采用的一种策略性营销工具。 - "Priceless" has proved just as effective in adapting to MasterCard's many co-branding ventures with partners such as American Airlines and USAirways.
“无价”被证明在万事达的很多品牌合作活动中都是非常的有效,比如同美国航空公司和合众国航空公司的合作。 - Therefore, when marketers of positively perceived brands cooperate with those of neutrally brands through co-branding strategy, they need to consider carefully to avoid brand dilution happening.
因此,高评价品牌必须注意与合作对像推出共同品牌产品,提升对方评价的同时,会造成本身品牌评价降低的危机。
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