Philip Kotler的意思|Philip Kotler的解释-里氏词典

菲利普·科特勒（现代营销学大师）

According to Philip Kotler, marketing is the process by which a company satisfies the needs of its customers at a profit which satisfies its needs.
营销学大师菲利普·科特勒曾这样断言：“营销是个人和集体通过创造并同别人交换产品和价值以获得所需之物的一种社会过程”。
Dr. Philip Kotler: We even say that the distinctive thing is IT in Taiwan. But not just Information Technology, IT stands for Innovation Technology.
国际行销大师菲利浦．柯特勒：「我们甚至说，有件很特殊的事，那就是在台湾，IT不只代表资讯科技，更是创新科技的代名词。」
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。

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