A short-lived popular fashion; a fad. 短暂的时尚:流行一时的狂热
His interest in photography is only a passing fad. 他对摄影的爱好仅是一时的兴致。
fad
[ noun ] an interest followed with exaggerated zeal <noun.cognition> he always follows the latest fadsit was all the rage that season
Fad \Fad\ (f[a^]d), n. [Cf. {Faddle}.] 1. A hobby; freak; whim.
It is your favorite fad to draw plans. --G. Eliot.
2. a practise followed enthusiastically by a number of people for a limited period of time; as, the latest fad in fashion.
Syn: craze; mania. [PJC] -- {Fad"dist}, n. -- {Fad"dish}, a.
Main Street Toy has shipped nearly 1 million of "The Original Slap Wraps" since the fad started this summer.
Rollerblade is taking measures to ensure the skates will not become just another fad.
Mr. Goldfeder insisted that underlings focus on detailed long-range planning, which often has diverted them from the craze for the latest fashion fad or a rival's merchandising ploy.
By reducing mainframe hardware and software prices IBM might aim to slow the trend away from mainframe computers. Yet IBM is no longer counting on client/server computing being a temporary fad.
Small-stock investing had been a fad of big investors in recent years.
`Maybe the S&P is a fad, maybe it's seen its best years, but it's not a stupid investment; it's still a fine portfolio," says Ibbotson's Mr. Siegel.
It might sound daft to call a year after a means of transport, yet it is no dafter than calling a month after a management fad. In October, the US will celebrate National Quality Month.
If further research proves the seed's benefits, this dusty farm district could become the epicenter of a health-food fad to rival all fads since cod-liver oil.
On display at Mather's gallery is the next fad: carved, wooden, painted, wall-hanging snakes.
"We weren't intending to become a T-shirt fashion fad," said Mark Andersen, spokesman for the group.
But by 1985 the fad appeared over, with sales just $100 million and manufacturers unloading $35 game cartridges for $5 or less.
There might be a brief time in the shadows but death is guaranteed to restore the reputation of the most insignificant musician, and nostalgia the revitalistion of any fad.
There is no doubt in my mind that this is a passing fad.
Converse's reliance on the fad appeal of its canvas classics is viewed in the industry as risky, and the company says it is pushing its women's, children's and high-tech "energy-return" athletic shoes.
Talking helps me and everyone." Teen-agers said they leave sentimental gifts for Anthony, things that might give him a chuckle or keep him from feeling out of step with the latest fad.
Improving education is much talked about these days, but little is likely to be accomplished until educators stop chasing the latest fad and get back to basics.
His paintings take on the ambition not of current notoriety or fad, but rather of the great humanist tradition in western art of which he and his kind represent the enduring vigour.
But rather than diluting the genre, those who help define Santa Fe style believe New Mexico's unique amalgamation of Indian, Hispanic and Anglo-European cultures will sustain its popularity long after the fad has faded.
So the two men who had assembled the collection gave in to the latest art fad and established a public gallery.
The spiritualist loaded them onto his cart and set off, calling cheerfully, "Now I have all the evil spirits." Others took swipes at the new fad of computerized fortunetelling, touted by its hawkers as scientific.
In his pages on the World Bank, Mr. Hancock takes particular aim at its newest fad: loans for market-oriented reforms.
"It's not a fad; it's the discovery of a basic fact."
Home Shopping has unsettled many investors and industries mainly because no one knows whether video retailing is a fad, like the hula hoop, or the beginning of a new industry, as the silicon chip proved to be.
Buybacks are "the fad," he says.
"It's not some slick fad that's caught on," he said. "Within two or three pages, there's something about the book that really clicks with people.
"It's all a bit of a fad, really," says Christopher, Lord Thynne, second son of the Marquis of Bath.
Some skeptics warn, however, that the next market fad may be a retreat, starting in either New York or Tokyo.
She suggests that investment here could be a 'fad that may have taken off a little too quickly'.
The pros strenuously advise individuals to stay away from the latest investment fad.
Such popularity may be based on fad, driven by magazine record reviews and television, and it certainly doesn't happen to everyone, but when the Japanese take someone up, they do it en masse.