But it is the art director and copywriter who must oversee that work, to guarantee that it is true to the concept they developed. 但是,美术指导和文案撰稿人是监督工作以保证他们观点正确被执行的人。
He worked as a copywriter for Volkswagen in DDB Barcelona in1992, where he learned to respect Bernbach and the power of a good headline. 1992年,他成为了DDB巴塞罗那公司的文案,为大众汽车服务。在那里他学会了尊重大师伯恩巴克,并明白了一条好标题的威力。
Traditional viewpoint believed," article" only is a copywriter simply engaged in writing draft, which is a wrong explanation to" article". 传统观点认为,“文案”只是单纯从事文字撰稿的人,这是对文案的一个错误解读。
copywriter
[ noun ] a person employed to write advertising or publicity copy <noun.person>
"It was a hotly sought-after position," says Pat Byrnes, a copywriter at Bayer Bess Vanderwarker, the cereal's ad agency.
Maurice was an academic success with a sharp business mind. Charles proved a brilliant copywriter.
Meetings degenerated into shouting matches; after one, a copywriter kicked a hole in a wall.
He started as a Fortune magazine copywriter in 1955 and was appointed creative projects director of Life in 1960.
"It was a hard act to follow," said Riswold, copywriter on both campaigns.
The other two are Norm Magnusson, a copywriter for ad agency Saatchi & Saatchi DFS Compton Inc., and Adam Buckman, a reporter for Electronic Media, a trade publication.
MAN's NEWSLETTER reprinted a speech delivered at the January 1987 MAN meeting in Chicago, "CATALOG CREATIVE 101," in which an advertising copywriter recommended that MANmen "try to use words your customer can readily relate to.