[ verb ] sell cheaper than one's competition <verb.possession>undercut
Undersell \Un`der*sell"\, v. t. To sell the same articles at a lower price than; to sell cheaper than.
Rep. Annunzio maintains that it's illegal for the mint to restrict distribution to 29 wholesale dealers (who in turn service 1,170 U.S. retailers and brokerage firms) and not to try to undersell such coins as the Canadian Maple Leaf.