自创品牌 OBM(Original Brand Manufacture)
- 然而,对企业来说,代工还是自创品牌却是内生于经济利益的。
But subcontracting or independent brand is an endogenous choice to the firms. - 我们的自创品牌“ 拜尔”在业内已拥有一定的客户群和知名度。
Our own brand "Bayer" in the industry must have the customer base and visibility. - 体认到唯有品牌才能创造、留存价值, 沈博士于是决定自创品牌。
Aware that only through branding can one create and capture value, Dr. Sim decided to create his own brand.