光环效应的意思|光环效应的解释-里氏词典

halo effect

产品评价过程中消费者是否应该利用光环效应?
Should Consumers Use the Halo to Form Product Evaluations?
结果：成功品牌会对消费者产生5种心理效应，即差异效应、光环效应、情感效应、魅力效应及附加效应。
RESULTS: A good brand has five psychological effects such as difference effect, halo effect, emotion effect, charm effect, and addition effect.
新的消费电子产品的初期销售量在光环效应的影响下取得了增长。一家著名的制造厂商的名头给该产品的推广带来了这一效应。
EXAMPLE: Initial sales of unusual new consumer electronic products are increased by the halo effect that the name of a well-known manufacturer can bring to the marketing effort.

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